An aging beer distributor in need of an update to move into the modern world and reach a younger market, we injected some youth into Midway Beer Garage's brand with a new logo for all of their signage, merchandise, and apparel.
1. Logo design
2. Merchandise applications
With a new young look, Midway Beer Garage was able to build a fresh reputation as a young and exciting beer distributor providing a broad selection of beers at a competitive price. Located in a college town, and with access to a young college clientele they were able to reach their new customers and provide the products they were looking for at the price they could afford.
— Young and intriguing branding to reach their new clients
— A marketing aesthetic that reached new clients and increased sales