Midway Beer Garage


An aging beer distributor in need of an update to move into the modern world and reach a younger market, we injected some youth into Midway Beer Garage's brand with a new logo for all of their signage, merchandise, and apparel.

What we've done

1. Logo design

2. Merchandise applications

How our solutions helped

With a new young look, Midway Beer Garage was able to build a fresh reputation as a young and exciting beer distributor providing a broad selection of beers at a competitive price. Located in a college town, and with access to a young college clientele they were able to reach their new customers and provide the products they were looking for at the price they could afford.

The goals we achieved

— Young and intriguing branding to reach their new clients

— A marketing aesthetic that reached new clients and increased sales


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Created with the goal of empowering artists, designers, and creators of all skill sets, The Beck Collective strives to provide the highest quality product from the most skilled artists and developers around the world.